Programmatic Media Buying Specialist
Media24
Cape Town, Western Cape
Permanent
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Posted 02 June 2019 - Closing Date 30 June 2019

Job Details

Job Description

Main purpose of the job

• Manage and optimise Programmatic display campaigns for various online assets 
• Work with cross-functional teams to develop and execute retargeting and targeted display advertising 
• Maintain clear project plans and report on progress. 
• Be responsible for hitting target spend and performance of campaigns 
• Track performance and develop regular reports analyzing digital performance, insights and optimization recommendations 
• Communicate clear recommendations and results to clients 
• Develop testing and optimising processes to continually improve efficiencies and campaign performance 
• Manage internal resources efficiently to deliver professional results in a timely manner 
• Staying at the forefront of programmatic display buying by keeping up to date with industry news, developments and best practices. 
• Reports to the Head of Programmatic. 

Job Outputs

• Build and maintain strong relationships with clients and colleagues. 
• Partner up with analytics specialists on campaign measurement, reporting and insights generation 
• Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Media24 
• Compile and distribute monthly, quarterly and annual performance insights for leadership 
• Responsible for developing and nurturing talent within the business and ultimately building a team to manage. 
• Proactively and on request formulate proposals for new opportunities 
• Work with technologies to ensure fully functioning platform integration or implementation 
• Lead and assist in coaching, managing, and educating fellow specialists 
• Help support team members campaigns 
• Broaden skillset beyond display, and seek out opportunities worth pursuing in other marketing channels 
• Be proficient at and stay on top of the latest technologies, strategies and tactics. 
• Stay informed on advertising and industry landscape, leveraging media innovation to drive tangible business results. 
• Continually develop, grow, and maintain relationships with internal Media24 teams to build trust and reputation 

Skills and competencies

• Have a passion for advertising and driving measurable business results 
• Have experience managing campaigns using a DSP 
• Love working in Excel and is a proficient user (e.g.: pivot tables, Vlookup, etc.) 
• Handle ambiguity and adapt quickly to change 
• Multi-task under pressure 
• Work independently and within a team environment 
• Effectively manage your time, and the expectations of those who ask for it 
• Have a breadth of online advertising know-how 
• Have an always-curious open-mind, be opinionated but willing to be proved wrong 
• Bring creative, but pragmatic, ideas 
• High attention to detail 

Qualifications and experience

• Have 2-6 years of digital marketing experience in lead / demand generation activities with direct experience supporting inbound and outbound digital marketing activities 
• Degree or diploma in Digital Marketing / Marketing or similar. In lieu of a degree, reference research experience and/or time spent as an apprentice/intern. 
• Well versed in at least one DSP, preferably DV360

 About Us:

Media24 is a leading media company in Africa with interests in digital media, newspapers, magazines, printing, distribution, book publishing, job classifieds and ecommerce. Media24’s digital media division, 24.com, is a leading African network of popular digital publishing brands and online services across internet, mobile and applications. 24.com is dedicated to creating and sustaining uniquely African online and mobile communities. As South Africa’s largest digital publishing house, the network welcomes over 16 million local unique browsers monthly. Media24 is part of Naspers, a multinational group of media and ecommerce platforms.

Disclaimer: Preference will be given to employment equity candidates.